Privacy Policy

Last updated 26 August 2026

We collect as little about you as we can and still deliver food to your door. This page says exactly what that is, why we have it, how long we keep it, and who else sees it.

What we collect

When you build a plan

• About your dog: name, breed, age band, weight, body condition, activity level, and any dietary needs you tell us about.
• About you: name, email address, and phone number (optional).
• Where to deliver: your shipping address.

We use all of this to calculate the right portion, confirm we can deliver to you, take payment, and get the food to the right door.

When you create an account

• To sign you in: your email address. We do not store a password, because we do not use one. You ask us for a sign-in link, we email you one, and it works once and then stops working. It expires shortly after we send it.
• Your dogs: the same details as above, kept so you do not have to type them again — and so we can show you what each dog is getting.
• Your addresses: you can save more than one. An address you have saved but are not shipping to is still stored, so you can switch to it later.
• A photo of your dog, if you choose to add one. This is optional and nothing depends on it.

About dog photos

If you upload a photo, only you and our kitchen staff can see it. Our staff see it so they know whose box they are packing. That is the whole of it:

• We never publish it, and we never use it in marketing. We are not asking your permission to do either, and adding a photo does not give it.
• There is no public web address for it. It cannot be reached without signing in.
• Nobody reviews it before it is saved. We are telling you that so you do not assume otherwise.
• You can replace it or delete it at any time, and it is deleted with your account. Our staff can also remove a photo if there is a problem with it.

When you join the waiting list

If you are outside our delivery area, you can leave your email address and ZIP code so we can tell you when we reach you. That is all we store, plus your name if you give it.

When you contact us

Your name and email address, your phone number if you give it, and whatever you put in the message — so we can answer it. The message goes to our own system and straight to our inbox; it is not handled by an outside form service.

What we do not collect

• No advertising or analytics trackers. This site loads no Google Analytics, no advertising pixels, and no third-party tracking scripts. The only outside service your browser contacts is Stripe, and only on the checkout and plan-management pages.
• No card numbers, ever. See above.
• No selling your information. We do not sell or rent your personal information to anyone, and we do not share it for cross-context behavioural advertising.

Who we share it with

Only the services we need to run the business, and only what each one needs:

Stripe

Payment processing and subscription billing. Receives your name, email, delivery address, and the amount. Handles your card details directly.

Amazon Web Services

Hosting and storage. Your order information is stored encrypted in AWS in the United States.

Amazon Simple Email Service

Sends your order confirmations, delivery updates and renewal notices.

We may also disclose information if the law requires it, or to protect our rights or someone's safety.

How long we keep it

Abandoned checkouts

24 hours. If you start building a plan and do not pay, the record deletes itself automatically.

Waiting-list sign-ups

90 days. Interest goes stale, and there is no reason to hold your email address beyond that.

Contact-form messages

180 days. Long enough to answer you and follow up properly, and then it deletes itself.

Completed orders

Retained while your account is active and afterwards for as long as we need them for accounting, tax and legal obligations.

How it is protected

Order information is encrypted at rest under a key we control, and encrypted in transit. Access is limited to what each part of our system needs to do its job — the part of the service that records waiting-list sign-ups, for instance, cannot read orders at all.

Deleting your account

You can delete your account yourself, from your account page. Here is exactly what that does.

We delete: your account and the email address you sign in with, your dogs and everything you told us about them, every photo you uploaded, and your saved addresses.

We keep: records of orders you actually paid for — the order, the payment, what you agreed to, and the renewal notices we sent you. We are required to keep these for accounting and tax, and they are also what lets us answer if a payment is ever disputed. They are no longer attached to a profile anyone can sign in to.

If you have an active plan, stop your future deliveries first. Deleting your account does not stop a charge, and we will not let it look as though it did.

Stripe holds its own copy of your name, email and address for the payments it processed. Email us and we will ask them to delete it too.

Your choices

• See what we hold about you — ask and we will tell you.
• Correct it — especially your delivery address, which we would rather have right.
• Delete it — we will delete what we are not required to keep for accounting or tax.
• Stop emails — unsubscribe from marketing at any time. We will still send transactional messages about orders you have placed and subscriptions you have active, because those are not marketing.
• Cancel your subscription — at Manage Your Plan, any time, no fee.

Email hi@wildamericandogfood.com for any of these. We do not charge for it and we will not make it difficult.

Children

This site is not directed at children under 13, and we do not knowingly collect information from them.

Changes

If we change this policy, the “last updated” date above changes with it. If a change materially affects how we use information we already hold about you, we will tell you directly.

Contact

Wild American Dog Food Company
Woodstock, Georgia
hi@wildamericandogfood.com
(404) 490‑1284