Legal
Privacy Policy
Last updated 8 August 2026
We collect as little about you as we can and still deliver food to your door. This page says exactly what that is, why we have it, how long we keep it, and who else sees it.
We never see your card number. Payment happens on Stripe's own checkout page. Your card details go from your browser to Stripe and never pass through our systems. We can see the last four digits and card brand that Stripe reports back to us, nothing more.
What we collect
When you build a plan
- About your dog: name, breed, age band, weight, body condition, activity level, and any dietary needs you tell us about.
- About you: name, email address, and phone number (optional).
- Where to deliver: your shipping address.
We use all of this to calculate the right portion, confirm we can deliver to you, take payment, and get the food to the right door.
When you join the waiting list
If you are outside our delivery area, you can leave your email address and ZIP code so we can tell you when we reach you. That is all we store, plus your name if you give it.
When you contact us
Your name and email address, your phone number if you give it, and whatever you put in the message — so we can answer it. The message goes to our own system and straight to our inbox; it is not handled by an outside form service.
What we do not collect
- No advertising or analytics trackers. This site loads no Google Analytics, no advertising pixels, and no third-party tracking scripts. The only outside service your browser contacts is Stripe, and only on the checkout and plan-management pages.
- No card numbers, ever. See above.
- No selling your information. We do not sell or rent your personal information to anyone, and we do not share it for cross-context behavioural advertising.
Who we share it with
Only the services we need to run the business, and only what each one needs:
- Stripe
- Payment processing and subscription billing. Receives your name, email, delivery address, and the amount. Handles your card details directly.
- Amazon Web Services
- Hosting and storage. Your order information is stored encrypted in AWS in the United States.
- Amazon Simple Email Service
- Sends your order confirmations, delivery updates and renewal notices.
We may also disclose information if the law requires it, or to protect our rights or someone's safety.
How long we keep it
- Abandoned checkouts
- 24 hours. If you start building a plan and do not pay, the record deletes itself automatically.
- Waiting-list sign-ups
- 90 days. Interest goes stale, and there is no reason to hold your email address beyond that.
- Contact-form messages
- 180 days. Long enough to answer you and follow up properly, and then it deletes itself.
- Completed orders
- Retained while your account is active and afterwards for as long as we need them for accounting, tax and legal obligations.
How it is protected
Order information is encrypted at rest under a key we control, and encrypted in transit. Access is limited to what each part of our system needs to do its job — the part of the service that records waiting-list sign-ups, for instance, cannot read orders at all.
Your choices
- See what we hold about you — ask and we will tell you.
- Correct it — especially your delivery address, which we would rather have right.
- Delete it — we will delete what we are not required to keep for accounting or tax.
- Stop emails — unsubscribe from marketing at any time. We will still send transactional messages about orders you have placed and subscriptions you have active, because those are not marketing.
- Cancel your subscription — at Manage Your Plan, any time, no fee.
Email hi@wildamericandogfood.com for any of these. We do not charge for it and we will not make it difficult.
Children
This site is not directed at children under 13, and we do not knowingly collect information from them.
Changes
If we change this policy, the “last updated” date above changes with it. If a change materially affects how we use information we already hold about you, we will tell you directly.
Contact
Wild American Dog Food Company
Woodstock, Georgia
hi@wildamericandogfood.com
(404) 490‑1284